For many apps, chances are that a user won’t return after their first session. Therefore, the first few days are your big chance to drive engagement. So, not sending push notifications highlighting the app’s value in those first days has a huge opportunity cost.
Chapters:
00:00 Why do push notifications matter
01:05: Give people control
01:35: Be relevant
02:02: Filter the firehose
02:31: Win back people who opted out
02:51: Let data lead the discussion
03:42: Conclusion
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