He took on Apple, Samsung: The highs and lows of Creative CEO Sim Wong Hoo



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Before Apple’s iPod, there was the Nomad mp3 player by Creative – one of the world’s first digital audio players. The man behind the homegrown tech powerhouse, Creative founder Sim Wong Hoo, died on Wednesday (Jan 4) at 67.

Here are the highs and lows of Singapore’s first technopreneur, including winning several patent disputes against Apple and Samsung and leading Creative to be the first Singaporean company to list on Nasdaq. Why did Creative’s success fade in its later years? How did Mr Sim stage a comeback?

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Milgram07

Good people who make everyone's lives better are taken away from us early whilst a**holes who make everyone's lives hell get to live till old 🤯

S W

i still remember the soundblaster card. it was an amazing creation back in those days. it made computer a great entertainment.

Paul Yip

Learn not to over-exert at older age to avoid dying young… Moderation is KEY. Achieve profusely but dying early is unwise and foolish.

LogicRules

How did he die?

duf reversi

My first speaker is altec lansing, but once I tried creative speakers and then the ear buds, couldnt get off the hook. Everyone of them just couldnt be too bad. And some are quite durable. I got so much value out of it. Usually the product sound is not too loud and usually it has more dimension even when soft. Recent years I just look at the range of products in amaze, the company is looking at the needs of the people, such as work from home suite of product. His company again capture my attention, I look out for new useful products every few month. Looking forward to more great value products. THought of buying K3 then I thought of buying the live mic but I already had one other brrand already. I didn't expect it to end this way. True blue Singapore. The muvo, pebble, T6, V2 and V3 should last a long long time before it became unusable. And they will serve as a memory of his legacy. RIP sir.

Lee NC

🙏🙏🙏

Hondamugen2016 Soh

The death of Mr Sim is still a mystery. What causes his death? Who was the culprit. Rip Mr Sim.

mate 20x

millionaire Sim died at 67…
you can imagine the greedy government CPF board hold our money till 65…
have money can't even spend it..

Win

As someone who grew up in the 1990s, I remember playing Dune 1 on our family Compaq Desktop PC with the sound blaster sound card . Rest In Peace Mr Sim.

Crypt Thrasher

I always remember growing up I wanted an IPod because that was what all the other kids had, but my dad got me a ZEN instead (a Nano to begin with) naturally I was initially disappointed, but then I remember falling in love with it. Next and more vividly I remember my ZEN. I just remember the sound difference between it and how awful the iPod were. Plus I loved all the features it had that helped me bookmark and keep track of my music. Also the ability to expand the storage with Micro SD. It made me appreciate, quality over popularity.

As someone who has had music be a profound part of my life, I will always cherish those who helped foster that. Thank you Sim for all you and Creative did. Your work helped carry me through alot of my life. The good and the bad. RIP Sim Wong Hoo

奪月 優

I really loved the mp3 players with screens from creative, compared to other brands, they can store lots of songs and were user-friendly too. I used to own a black one, size slightly bigger than a credit card with touch-screen. It was awesome that it came from a Singaporean! RIP, Mr Sim.

jim w

He is the man! Period.

6 9

Dear Mr Sim, thank you for making Polytechnic grads n Singapore proud. Hope more Low SES follow ur spirit.

Ngo Shijie

A big thank you to Mr Sim Wong Hoo for his great contribution to Singapore.. Rest in peace.. May God bless his kind Soul👍

Diana N

God bless 🙌 this kind, humble man who put SG on the map. We hope the young will learn from him. This is a true.legend and hero. God bless 🙌 and RIP.

Fckin KRAKEN

Oh no, did it take the 4th bosster 🤔🐈

Jarrell Donson David

Rest in peace sir

Hwee Fung Ng

😢🙏Rest in Peace 😢

CIA BUSTER

when there is American troops in your country – it spells trouble

Suba Thiru

Why so boastful of Sim
Unknown fellow on world tech map

Des Chan

Is he vaccinated?

Des Chan

Rip. In early years, he was indeed creative. Later years not so much. Creative operated more like one man company, where he made the final decision on key matters.

Toma Hawk

🙏 Deepest condolences to Families & Friends … Thank You So Much Sim Wong Hoo for creating Creative Technology & Sound Blaster to put Singaporean Tech into the World map! May Tech Pioneer Sim Wong Hoo be Blessed to a Better World & Realm … 🕯🌻🌿🌏🕊🇸🇬

Des Chan

A one and only successful entrepreneur Singapore produced. A demonstration Singapore education and political system during his time do nurture true entrepreneur creative people. No such individual was created after him. With a bunch of incompetents in charge. Singapore fate n future is doom

God's Amazing Grace

The breath of life in every person's nostrils belong to CREATOR GOD !!!

Anytime
GOD can remove it without anyone's permission!!

Be Reconciled to GOD
by Salvation in Jesus Christ of Nazareth!!!
By Grace through Faith in Jesus Christ!!!
GOD bless

John T

One of the best products I ever used was their DDTS-100 decoder box in the early 2000s…it gave me 7.1 speaker setup for my little gaming room without the need of using large av receiver… Now I am stuck with 5.1 sound using Logitech Z906