We build a growth marketing dashboard to help us attribute performance & analyze the most important marketing KPIs. Discussion & template included!
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In this video, we will build a digital marketing dashboard that you could use for a weekly growth marketing meeting to attribute (identify the drivers) revenue changes to your different campaigns.
We focus on the different marketing KPIs across the full funnel – top, middle and bottom – and analyze the results of many different experiments we ran.
We will cover all of this using real life examples and discussions.
SECTIONS:
0:18 what this marketing dashboard covers & marketing funnel
2:02 building the high-level full year revenue / spend tracking
3:30 breaking down the most important marketing metrics MTD
9:55 interpreting the results of all our marketing activities (funnel breakdown)
28:35 analyzing drivers behind new vs. returning revenue
30:07 breaking down paid marketing performance by channel in post-iOS14 world (simple explanation)
By the end of this video you will understand how to build a growth marketing dashboard and try to attribute your performance to different campaigns.
#digitalmarketingKPIs #startups #marketingperformance
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Questions? Leave me a comment here and happy to discuss.
Hey Eric, I found your channel a few weeks ago when I joined my first job in a startup in a business role. This channel has really helped me alot to expand my knowledge across business functions. What I really like is you do it hands on and not just talk about stuff which one should do. It is really an underrated channel for startup folks. Thank you for this.