As frontrunners in innovation, we felt that our advertising should follow suit. Inspired by the Sound Insulated Cabin and the Progressive Hydraulic Cushion Suspension, we realised that we had everything we needed to record a radio-perfect ad – inside the car.
Once we found a suitably bumpy country road to put these features to the test, the car was transformed into a mobile studio, complete with sound engineer, cameraman and recording equipment.
What car did we choose to record in? Well, we thought the 2022 Irish Medium Car of the Year would be a good place to start, so we recruited the Citroën ë-C4 for the job.
Discover Citroën ë-C4 here –
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