Why Car Companies Still Use Clay Models That Cost Up To $650K | Big Business | Insider Business



Car companies have built life-size clay models for almost 100 years, for nearly every car you see on the road. But modeling is an expensive process. Exotic luxury brands have admitted to spending over $650,000 for one model. So why do some companies still use up to 100 tons of clay each year?

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Why Car Companies Still Use Clay Models That Cost Up To $650K | Big Business | Insider Business

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skukem98

yet 60 years ago they made a spaceship in a couple of years out of junk and went to the moon.

Paul Wetor

I've seen smoke tests before but didn't realize that they even test with the wheels rolling (at 8:00).

Colin McIntyre

Someone needs to tell these guys about blender. It's free.

Libturds Trigger

"there will always be a need for clay modeling…" Said the clay modeler… And two years from now the company will close his shop and tell him.. "sorry, you're just not needed anymore" 😂

E Bay

Who cares
How is done? Why do you question that?

Limited Hangout

The algorithm knows me so well. Too well….

Friar Pop

They said the Raptor took 4 years to to model in clay, and this title says it costs up to 650k , seems sort of cheap at $162k per year. They should include labor and machine costs in this, its misleading. I bet with those its like $5MM a year.

MCV

A bit saddened to see more industries of design outsourcing their work. Separates the brain from the hand, not necessarily with more efficiency. I went through architecture school becoming a master of representation. Now for the sake of time/money have to watch somebody do the fun part of visualizing my work while I sit in meetings.

Rick in Texas

I am a mechanical engineer in the US aerospace industry. I have always found the artisans of the auto industry fascinating. In aerospace the function is the most important aspect, way more important than aesthetics. But in the auto industry the aesthetics, or emotion, drive the product shape.

Jim Nguyen

I have a bunch of friends working with very cool programs that these companies own. lmfao. I guess they shouldn't be letting me play with it but it's amazing. It's just absurdly amazing. You can basically just see inside of a car/engine or inside of a part or anything in a car while being inside your home. It's crazy because i taught myself about BMW's/Hondas/subarus….Toyota trucks by using these programs for fun. It's like basically a super super roided out version of google maps but you can see 3-d inside parts and move it in ways that makes you feel like you're god lol. You can see every single nut and bolts and screws. I used to nerd out about my cars and just use these programs to look at my car lol. haha and if i were cartels i'd get access to these programs so i can see where i can hide things perfectly. It's just so cool. Honestly, these programs make life so much easier i remember my friends mentioning like 50+ million or something like that for annual upgrades. For these PROGRAMS that allows you to work easier. WHich blows my mind because you pay that much for something then all of a sudden…..china steals it for free.

MaxVid Tech

As much as I love the convenience of technology, I worry about the impact it's having on our social skills. Are we losing the ability to connect with each other on a deeper level?

Boss Company

мне кажется что они все ёнпнутенькие дизайнеры мира —-то мажут то страгают то мажут то страгают а в итоге всеравно гауно получается

David Mazza

And still cars are dumb looking. Practically all of them

Darrell Barfz

This here is a small scraper, and this here is a fancy medium-sized scraper, and this is my top-secret big scraper.

MiniatureMasterClass

With 3D printing, clay models seems so archaic. This is an example of Boomer executives scared to modernize their processes.

MikeyBRaps

I work for Jaguar Land Rover and deal with these clay models all the time. They are a great way to get a feel for what the cars will look like in life size with all the correct finishes. They seem expensive but compared to the cost of building a real car from scratch they cost nothing

Aldwyn Rafiandra

me who needs to make a whole country so presice:

Snubbii

Computers and data can do amazing stuff but nothing beats the human eye for checking aesthetics.

Blitz

i thought the thumbnail was cheese

EGG Tv

The thumbnail looks like a cheese inside ngl

William Reynish

All of these complex processes, yet most modern cars still look like dogshit. Pretty much nobody designs and manufactures great looking cars for mere mortals to buy The car companies think they can hide behind all this technology, because they don't have the guts to design something truly great.

dvrk

This seems SOOOOO unnecessary…

Jairjax

Wouldn't this be easier to just 3d print all the exterior parts….

Dylan Robinson

That isn't like a cheese grater that is a cheese grater , got the same one in my kitchen

JROTools

I'm guessing 650k is just to create the actual sculpt, not any of the actual designing, otherwise that would be extremely cheap.

beachboy13

When I lived in the South of France I knew a guy doing this and earning 50 bucks an hour, 25 years ago.

Dan T

Amazing craftsmanship

igor

3:50 literally a cheese grater cap from IKEA chosigt grater container

oaiaferoce

Why don't they just build a big 3d printer?

JamesDi

The actual answers WHY:
1. 7:35 – to test aerodynamics
2. 8:15 – to see how it actually looks

froztezeus

.

Chicken Dinner

Looks like a fun job in a nice big open clean space

William Spoch

This is a joke right? I mean.. there's 3D printing and shit.

Mary Mojsovski

What a fun job

MrGrowlify

"Cars are just a machines" yeah,and piece of art,science and technology of hundreds or thousands of people that worked on it

C

"almost like a cheese grater". It is a cheese grater, I have that exact one at home.

Kristóf Györgyi

The true is it cake challange

Magic Man

… but why not just 3d print it in segments? The change turnover time is faster. You can make it perfectly symmetrical on the outside. You can build cars like blocks then fill in the cracks

Bhante

Don't tell me that some one modelled the new Mustangs. They literally threw muck at a wall and hoped some stuck. That car is a pile of dung.

In reality there is no needs of expansive beauty.

Nachoz Man

Because they're idiots who don't know what Maya 3d Studio is.

jack gamble

The question on everyone's mind that watched this video but wasn't answered: What happens to these models after the process is over???

Echo Hotel

Physical product, physical model.

We are making physical models to improve game assets. Especially if it’s being considered for VR where you can literally choose any angle to look at it.

gavrilo pricip

Play-Doh is 4$ a can ….plus they have a fun factory!

Karas Ni

To show it more complicated than actually it is

Rich M

This seems like a recycled story. I recall this from a couple years ago.

3D printing and milling tech.
In final stage which is outdoor review the role of experts and artists to make the final human touch.