Sony is Making a Car, and Here's the First Prototype



The electric vehicle, a joint venture with Honda, will go on sale in 2025.

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Rayne Farooq

♥ EXCELLENT CAR 🚗

Mirai Jikan Image

SONY always has been a challenger.

Mightbe Sherwood

Instead of Afeela, how about, I dunno… Acura?

HopefulTraveller

Did they build this just to have something flashy to flaunt at electronics trade shows? It's absolutely irrelevant, it will be too expensive, won't have enough range, and be completely eclipsed by Korean and Chinese competition. Who is in charge at Afeela? Do they ever put down their VR headsets and leave their bedrooms?

Jammie Dodger

Electric cars will be dead in 2025 as Electric vehicles are already starting to die as Electric vehicles are the past Hydrogen and Biofuel vehicles are the future

streamingvideo

Looks good now. I didn't like it at first. But hopefully they can make it look more premium to compete with the big brands. Please also change the PowerPoint-looking font.

rsiow2

Hmmm… Apple car confirmed

Lost opportunity to name this the Sony Driveman

William Quemuel

Single point of failure describes the ergonomics. If the electronic displays malfunction, then you have a car as a brick. Car manufacturers save money by not having physical buttons and switches. By putting all your eggs in one basket (the displays), you are depending on the reliability of the electronics to get you from point A to point B. In addition, the ergonomics were developed for Tech savvy customers not for the general population at large. This leaves out the aged and low to middle income individuals without higher education to try to learn how to use this vehicle. The target consumers for Afeela are the 1% percenters so I expect this to drop like a rock.

SenseOfReality

Sony fan Boys now have a vehicle to transport their distractions.

Copache15

In before your car shuts off because you said something transphobic

T Switzer

Afeela like a Walkman when it’s cold and leaves you on side of road.

Dre Ruffin

Bro Lucid about to be mad 😂

Ail'enduril

Ugly and bad name.

Malcom

I bet that sound system is crazy

Jason Thiner

2026 why wait so long… Just think all of the other cars that will be out by then!

Benjamin Nguyen

It is canada.

Sromry

bro this is a lucid

Dana McCall

I’m still licking my wounds from the Betamax loss.

Cloutee

Imagine having to download in car purchases… lol to driver faster u need the “race car dlc”

dheerajronaldo

Hope it will be added to playstation plus subscription.

white hawk

The one company that doesn't make cars that I thought would be first was Samsung, they seem silent

Zaki Adam

If A Tesla have a baby girl it would be called Afeela

imreallyangrybird

It’s a nice Hony car

Guess Who

Sony already have car. Where is apple?

Janus Gemini

SONDA

D Lazy Ace

This is a gaming car. With those big names behind the development of this car, it's literally aimed for gamers💀💀😂

Maciej Dabrowski

I got nothing against those company's but that is one dull, boring car.

C L

Looks like a Lucid Air

disciprine

This ain't it Sony. Go back to PlayStations and TVs

Big Bear

Sony is not making it! Thanks for your dumb clickbait!

TheBkdot

Ohh Sony and Honda

Buck Daman

Mounting tech on skateboard e platforms is going to make everyone and their grandma make an EV.

TENET

Sell your Tesla stock now before its too late

Nivek Fifth

Up Next: The all new all-electric Mario Kart EV by Nintendo

ΛJ

The company who makes playstations pumping out better looking cars than bmw 😂😂

Eri Firmanto

It looks good but still looks like a downgrade from vision s

John Grain

I don't ever want to hear a gamer saying Sony doesn't have enough money

Philip

Ugly

Eduardo Nogueira

Carro bonito!

Digital Playland

It will probably cost 200k.

Brad King

That thing is fugly

zenmasterjay

Consumer involvment. Ok. How bout by 2025 giving it some semblance of anything… but completely BLAND.

DarthRaider

Everyone wants to make a car now. What's the price

Michael Josias

can i play Gran Turismo on it tho?

paulb4uk

The quality of sony products has been poor since 1995 hope it has a decent engine .