Sony's car announcement at CES 2023



At CES 2023, Sony and Honda revealed a new car brand called Afeela. The two companies joint venture aims to have an EV ready for the North American market by 2026. Plus, Sony announced that Gran Turismo is coming to PSVR at launch. We also got a sneak peek at Project Leonardo, a customizable accessibility controller kit. #ces #sony #technology

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0:00 PlayStation VR2
2:06 Sony Honda Mobility Car Reveal “Afeela”

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The Verge

We didn’t include anything about Manchester City because “Manchester is red” according to Vjeran. Everyone is confused by what that means, but he said you’ll understand.

Philip Daniel

SONY : We will name this car WH 7100 XM1

Alex Muntean

Great, now please come out with the A7V with 4K60 no crop and better rolling shutter performance. 😅

Maniac Bob

Sony just revealed the PS6 on wheels.

All Ebike

Whaaaat Sony and Honda! Both have been Amazing companies!

Joseph Gericke

Song at the very end? I cannot find it

lh2000

meh

Happy Senpai

media bar, MEH useless.

Sarveen Suppiah

Why doesn't anyone clap? lol…

RIZFERD

When will apple produce a car? Never !!! 🤣🤣🤣🤣🤣
Sony and Lenovo (Nio) are way way ahead 😉

Mars

Buying it at MSRP anywhere is neigh impossible but it’s ok because a scalper will gladly sell you it for 5x the MSRP price.

A

Not only is "Afeela" a silly name on its face, it's also baffling that a partnership between two Japanese brands chose a name with an "L" in it, that must be a nightmare internally.

tribalypredisposed

Sony is aiming at the robo taxi future where three factors will determine whose robo taxi one summons: 1) price per mile, 2) availability to pick one up quickly, and 3) entertainment available on the trip. As autonomous level five driving is achieved, the driver will no longer have anything to do in the car, and it becomes an entertainment platform.

zxcy tdfxy

1. Non negotiable, the battery has to be easily replaceable, we do not want planned obsolescence.
2. 45 sensors, Can I still use my car as a car if any or most of them are damaged? I don't want the software locking me out of my car.

MORSE

I have a bad feela about this car

JuGoSfRj

Do u need PSplus to drive the car?

Konrad Zawadzki

their car: lots of buzzwords….

Tailwinds

Afeela pretty good about this

JoozdontliketheTruth

Sony, Still living off the name from the past.

Woodwind Jedi John

It looks just like the Lucid Air…

Hike Dayley

It needs Microvision inside MVIS

Adhithya Rajasekaran

late to the party

Warrior of God

so samsung gonna make consoles now? big L for sony

The Virtual Warlock

So that's Gran Turismo 8!

morty

VR is the future of Sony. I like the car I want to test one.

Space

Everybody in the public " I need to video this with my smartphone, just in case nobody else in the world publishes videos of this event "

Ravi

Nitro mode of this car, will be achieved by all the heat from the microprocessors it needs to run

P K

Is it digital or physical games

P K

Hope there's a spiderman edition car

HowlingFishProducts

Before we dismiss Sony, lets keep in mind that they have a history of branching out into different industries. This goliath Japanese conglomerate has it's presences in many industries, notably:

Photography with its Cameras
TVs and media devices
Gaming obviously
Music as a recording label
Movies with Sony pictures
Laptops

If this conglomerate can keep a largely ignored Sony Xperia smartphone company going through all these years – it'll have no problem with throwing money into EVs lol

Zachariah Haske

That bumper literally displayed an ad.

Unpack

2026. Another 3 years

Raja gopal

Good initiative but a bad name for a car brand……

Munir Rahool

Sony being Sony, announcing today and going to push into market years after. I love Sony but that trend of their delays should have been changed by now.

ssnoww

it’s not a car, IT’S A DRIVING CONSOLE

Frank Alvarez

Hmm a car with scrolling ads won't be dangerous to other drivers at all, brilliant! 😱🤢🚘💥☠️

Gregory Carnegie

Afeela lil bit sick. that car is hideous.