Pyramid Principle – The MECE Framework Explained – How To Turn Any Idea Into A Winning Pitch

The Pyramid Principle is a pitching principle developed by McKinsey and consists of two frameworks. The SCQA framework to develop a compelling hypothesis, and the MECE framework, based on inductive logic, to create compelling arguments to support the hypothesis. This video unpacks the MECE framework by explaining inductive and deductive logic, using a real case-study. Its data-driven nature makes it particularly useful for digital transformation.

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